Developing a Product-Service System through a Productisation Strategy: A Case from the 3PL Industry

Lahy, Andrew and Li, Ai Qiang and Found, Pauline and Syntetos, Aris and Wilson, Mike and Ayiomamitou, Nicole (2017) Developing a Product-Service System through a Productisation Strategy: A Case from the 3PL Industry. International Journal of Production Research. pp. 1-17. ISSN 1366-588X

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Abstract

A Product-Service System (PSS) is created by combing a tangible product and an intangible service into one integrated offering. Thus, a PSS can be achieved by a production company adding intangible services to a product using a servitization strategy. Or, by a service company adding a tangible product to a service by means of a productisation strategy. The focus of this paper is on the latter. Our work demonstrates a significant gap in the literature in this area. To address this, we adapt an existing PSS conceptual framework provided by Oliva and Kallenberg (2003) as a means to identify the driving and restraining forces considered by a service company as it explored the possibility of pursuing a PSS productisation strategy. The conceptual framework is applied in an exploratory case study with a 3PL service provider. Application of the framework reveals new driving and restraining forces not previously discussed in the literature. Furthermore, it allows a preliminary quantification of the driving and restraining forces using a force field analysis approach (Lewin, 1951). Our work contributes towards the expansion of the empirical knowledge base in the area of PSS.

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