An Exploration of ‘Fitspiration’ content on YouTube and its impacts on consumers

Ratwatte, Priyanjali and Mattacola [formerly Doe, Emily], Emily An Exploration of ‘Fitspiration’ content on YouTube and its impacts on consumers. Journal of Health Psychology. ISSN 1359-1053 (In Press)

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Abstract

The ‘Fitspiration’ movement may endorse problematic body image and behaviour. This study aims to expand the understanding of ‘fitspiration’ by examining its presence on YouTube. Analysis was conducted in accordance with Tiggeman & Zaccardo (2015) and Santarossa et al. (2016). Thematic analysis of videos revealed three themes; ‘Fitness and beauty’, ‘Trust me-I’m a YouTuber’, and ‘Health for the right reasons’. Thematic analysis of comments revealed themes ‘YouTube fitness community’, ‘Body appearance dissatisfaction,’ and ‘YouTuber fitness role models’. Fitness YouTubers were found to promote unhealthy behaviours to achieve fitness, and commenters expressed belief in and replication of their advice.

Item Type: Article
Additional Information: Submission date: 01-Feb-2019; Acceptance date: 03-May-2019.
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: School of Science > Psychology
Depositing User: Emily Mattacola
Date Deposited: 05 Jun 2019 09:54
Last Modified: 05 Jun 2019 09:54
URI: http://bear.buckingham.ac.uk/id/eprint/368

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