An Exploration of ‘Fitspiration’ content on YouTube and its impacts on consumers

Ratwatte, Priyanjali and Mattacola [formerly Doe, Emily], Emily (2019) An Exploration of ‘Fitspiration’ content on YouTube and its impacts on consumers. Journal of Health Psychology. ISSN 1359-1053

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Official URL: https://journals.sagepub.com/doi/abs/10.1177/13591...

Abstract

The ‘Fitspiration’ movement may endorse problematic body image and behaviour. This study aims to expand the understanding of ‘fitspiration’ by examining its presence on YouTube. Analysis was conducted in accordance with Tiggeman & Zaccardo (2015) and Santarossa et al. (2016). Thematic analysis of videos revealed three themes; ‘Fitness and beauty’, ‘Trust me-I’m a YouTuber’, and ‘Health for the right reasons’. Thematic analysis of comments revealed themes ‘YouTube fitness community’, ‘Body appearance dissatisfaction,’ and ‘YouTuber fitness role models’. Fitness YouTubers were found to promote unhealthy behaviours to achieve fitness, and commenters expressed belief in and replication of their advice.

Item Type: Article
Additional Information: Submission date: 01-Feb-2019; Acceptance date: 03-May-2019.
Uncontrolled Keywords: body image, fitness, fitspiration, social media, social network
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: School of Psychology and Wellbeing
Depositing User: Emily Mattacola
Date Deposited: 05 Jun 2019 09:54
Last Modified: 10 Dec 2019 10:36
URI: http://bear.buckingham.ac.uk/id/eprint/368

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