Uh-oh! What Have We Missed? A Qualitative Investigation into Everyday Insight Experience

Hill, Gillian and Kemp, Shelly M. (2016) Uh-oh! What Have We Missed? A Qualitative Investigation into Everyday Insight Experience. The Journal of Creative Behavior. ISSN 2162-6057

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Abstract

Insight has been defined quite specifically in relation to problem solving events as a sudden solution moment usually described as being accompanied by an emotional feeling of Aha (see review by Weisberg, 2014). Others provide more general descriptions of insight such as the experience of a new thought or understanding, without constraining it to instances of problem solving (e.g., Klein & Jarosz, 2011). While affective aspects are often alluded to in reference to Aha or Eureka moments, the focus of insight research has neglected to investigate this emotional component and in the main has concentrated on cognitive processes. Perhaps due to the unpredictable nature of insight the prevailing approach to its study has been to artificially elicit insight moments under controlled conditions. Consequently, there is little research into naturalistic insight experiences (Chu & MacGregor, 2011; Jarman, 2014). This study aims to address these issues and investigate evidence for the existing assumptions about insight using qualitative research methods.

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